Throughout my career, I've collaborated with pioneering companies across the Fintech, e-commerce, marketing, and personalization landscapes—spanning both B2B and B2C sectors—to deliver intuitive, user friendly, data-driven products.
Esh Banking
Dynamic Yield
Karma
Klarna
Exposebox
Voyager Labs
Modernizing Banking Platforms
AI-Driven Shopping Agent
Personalization solutions
Smooth shopping
AI Powered Marketing
Social Insights with AI
From modernizing banking platforms with advanced credit solutions at Esh to reimagining consumer experiences through AI-powered features at Karma, my work has consistently bridged innovation with measurable business impact. I have empowered SMB marketers with omnichannel SaaS tools at Exposebox, enhanced user engagement for millions at Klarna, optimized digital personalization at Dynamic Yield, and unlocked actionable social media insights at Voyager Labs. Each role has reinforced my commitment to leveraging data and technology to drive growth, streamline operations, and redefine user experiences in today’s competitive markets
ESH
Modernizing Banking Platforms
Esh is an advanced cloud-based banking platform that replaces outdated core banking systems, modernizing finance through automation and innovation.
Focus:
Development of advanced credit products for Esh’s cloud-based banking platform and neo-bank.
Key Achievements:
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Defined and executed the vision and roadmap for the credit domain, integrating it into both the platform and consumer app.
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Delivered end-to-end credit solutions, streamlining provider operations and enhancing borrower accessibility.
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Designed intelligent, data-driven tools to ensure fairness and efficiency in credit offerings, positioning Esh as a competitive player in modern banking.
Karma
AI-Driven Shopping Assistant
Karma is an AI-driven shopping assistant designed to enhance the shopping experience, serving over 6 million users with features like organized shopping lists, personalized recommendations, price comparisons, automatic coupon application, and price tracking.
Focus:
Reimagine Karma’s consumer experience to drive user engagement and growth.
Key Achievements:
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Led a 9-person product team to create features like personalized recommendations, price tracking, and automatic coupon application, boosting conversion rates by 20%.
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Directed the app's rebranding and UX redesign, resulting in a 40% growth in the customer base.
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Utilized data insights to optimize the user journey, creating a seamless shopping experience for over 6 million users.
Exposebox
Empowering SMBs with Smart Omnichannel Marketing
Exposebox is an AI-powered omnichannel marketing platform that enables marketers to create campaigns targeting both existing and potential customers across all channels.
Focus:
Built a SaaS platform tailored to SMB marketers, enabling AI-driven, omnichannel campaign creation.
Key Achievements:
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Conducted market research that reshaped the company’s vision and positioned it as a leader for SMBs.
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Built the product from the ground up, doubling revenue annually and expanding the customer base significantly.
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Fostered innovation within a small product team, delivering impactful results that empowered marketers to succeed.
Klarna (Bank)
Enhancing Consumer App Experiences
Klarna is an e-commerce payment solutions platform for merchants and shoppers.
Project Focus:
Developed data-driven features to improve Klarna’s consumer app, serving over 60 million users across 9 markets.
Key Achievements:
Introduced purchase visualization and personalization features, driving a 15% increase in retention rates.
Reduced transaction times by 20% and customer support inquiries by 25% through user-centric enhancements.
Led cross-functional teams across Stockholm and Tel Aviv, ensuring seamless collaboration and delivery.
Dynamic Yield
Personalizing Digital Experiences
Dynamic Yield enables companies to rapidly deliver, test, and optimize personalized, synchronized digital customer experiences. (Acquired by McDonald’s and later by Mastercard).
Focus:
Designed and implemented data-driven personalization solutions for an AI-powered web platform.
Key Achievements:
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Improved campaign performance by 25% (CTR) by designing machine learning algorithms tailored to customer needs.
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Reduced setup time by 60%, enabling faster adoption and implementation of personalization features.
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Achieved 75% feature adoption within six months by addressing user pain points and optimizing workflows.
Voyager Labs
Unlocking Social Media Insights with AI
Voyager Labs provides an AI-based platform capable of analyzing billions of data points in near real-time to uncover deep, actionable insights.
Focus:
Led the development of a high-scale big data analytics platform for social media insights.
Key Achievements:
Developed and executed a product roadmap, expanding into two new verticals with a combined market opportunity exceeding $2 million.Designed innovative features and UX enhancements that boosted platform usage by 50% and customer satisfaction by 30%.Positioned Voyager Labs as a leader in AI-based social media analysis, leveraging billions of data points to provide actionable insights.
